THE ITURI IDENTITY
A one -of-a-kind Wig Maker
The unique ITURI universe and concept journey was born when Pernille Ituri entered the industry in 2000.
Over the years Pernille has acquired superb professional skills as a make-up artist, hairdresser, nail technician and mastered a one-of-a-kind skill in the wig industry. After specializing in theatre hair and makeup Pernille made her debut at the Royal Theater in Copenhagen in 2004.
In 2006 she founded ITURI which has since left a noticeable mark on industry standards in more than 70 theater & film productions.
THE ITURI NAME
A special story with a rainforest and a river in African Congo
We are often asked about the origin of the Ituri name. Here is the explanation.
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Owner of ITURI Pernille Ituri Højland's great-grandfather was a sailor and sailed in African waters in the early 1900s.
In 1906 he was on the Ituri river in the Ituri forest in Belgian Congo. Here he was informed that he had become the father of a little girl and, therefore, he wanted her to be called Ituri. Thats is how it happened, and the name has since been passed down to Pernille's mother and Pernille herself.
So, love. This is the reason, why a rainforest and a river in African Congo have the same name as a wig maker studio in Copenhagen.
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ITURI BUSINESS PARTNERS
I am an extreme perfectionist and very passionate about my work.
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I've collaborated with many actors and well-known Danish nobilities, who have confidently entrusted both face and hair to my hands. Here's a selection of some of my clients and partners.
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